
"But it's SO obvious!" – and other lies we tell ourselves
How I learned that my friend isn't stupid, I just suck at explaining. Why good onboarding is the difference between success and 'meh, whatever'.
Strategic insights on AI context, team knowledge, and building systems that actually remember.

How I learned that my friend isn't stupid, I just suck at explaining. Why good onboarding is the difference between success and 'meh, whatever'.

Remember that coworker copy-pasting ChatGPT? We built the tool I wished existed back then. Inject context into any AI with one keyboard shortcut. No more copy-paste.

From watching a coworker copy-paste ChatGPT responses into Google Docs to building a shared AI memory for teams in weeks. Here's the origin story.

Why we spend our days fixing frustrating processes and designing for humans who just want things to work. No jargon, no complexity — just better.

Stop losing context when switching between AI tools. Learn how to make different AIs work together with shared knowledge for better results.

Stop copy-pasting context every time. Learn how to build a smart knowledge base that integrates seamlessly with your AI workflow.

AI tools are only as good as the context you give them. Discover why most teams struggle with context management and how to fix it.

ChatGPT's document uploads are limited. Build a proper system that remembers everything and works across your entire team.

Transform scattered docs, chats, and notes into a searchable team brain that makes every AI conversation smarter.