Analysis
Feb 12The Hidden Cost of AI Context Fragmentation
When AI systems forget what you've told them, the resulting regenerations consume significant computational resources. An analysis of systemic inefficiency.
8 min read→
Bobjust now
Tired of re-explaining your project to AI?
Your context is
ready in 
ChatGPT
Three steps for
Getting started
1
brand-guidelines.docx
tone-of-voice.pdf
customers.csv
README.md
api-docs.txt
product-roadmap.xlsx
style-guide.pdf
meeting-notes.md
Upload your context
Feed Bob your files, docs, and project info. Update anytime your project changes.
2
Install the extension
Works across ChatGPT, Claude, Gemini, Cursor, and more. Install once, use everywhere.
3
+
Ask anythingbob-context.md
Attach context ⌘⇧Y
Attach context
Bob's orange button appears in ChatGPT, Claude, Gemini, and more. Click or press ⌘⇧Y to inject your context instantly.
See how it works
Upload files, feed Bob, attach context to any AI
Loved by teams who ship fast
Here's what our customers think after their first weeks using Feed Bob
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Luna: Learn from Podcasts
Podcast player app built for learning
“Feed Bob is absolutely genius. I work with ChatGPT, Gemini and Claude constantly. This saves me so much time and makes it way cleaner to keep context in one place that's easily reusable.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Nice to have somewhere to keep all our project docs. When I need AI help, it's there.”
Marie Johansen
Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“I needed to test Feed Bob on a real project. Built Sidequest in record time using it - the app now has 70+ paid downloads. Turns out the product actually works.”
Emilie Hemsett
Founder @ Feed Bob
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Very exciting project that I'm already saving time on in my daily work. I truly believe this is going to take off.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“Very exciting to see where this product is going. Having a shared place for context that works across all AI models is exactly what I needed.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Makes working with AI way easier.”
Marie Johansen
Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“As a founder, I believe in testing fast and iterating. Built Sidequest in record time to test Feed Bob for real. 70+ paying users already. Fast iteration works when your tools don't slow you down.”
Emilie Hemsett
Founder @ Feed Bob
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Already saving time in my daily workflow. The concept is brilliant and I can see this becoming essential for how we work with AI.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Haralt
Smart locker rental service
“If you've ever struggled with context loss and keep returning to that one ChatGPT chat that gets it... use Feed Bob instead.”
Marie Johansen
Designer @ Haralt
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“Feed Bob is absolutely genius. I work with ChatGPT, Gemini and Claude constantly. This saves me so much time and makes it way cleaner to keep context in one place that's easily reusable.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Nice to have somewhere to keep all our project docs. When I need AI help, it's there.”
Marie Johansen
Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“I needed to test Feed Bob on a real project. Built Sidequest in record time using it - the app now has 70+ paid downloads. Turns out the product actually works.”
Emilie Hemsett
Founder @ Feed Bob
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Very exciting project that I'm already saving time on in my daily work. I truly believe this is going to take off.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“Very exciting to see where this product is going. Having a shared place for context that works across all AI models is exactly what I needed.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Makes working with AI way easier.”
Marie Johansen
Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“As a founder, I believe in testing fast and iterating. Built Sidequest in record time to test Feed Bob for real. 70+ paying users already. Fast iteration works when your tools don't slow you down.”
Emilie Hemsett
Founder @ Feed Bob
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Already saving time in my daily workflow. The concept is brilliant and I can see this becoming essential for how we work with AI.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Haralt
Smart locker rental service
“If you've ever struggled with context loss and keep returning to that one ChatGPT chat that gets it... use Feed Bob instead.”
Marie Johansen
Designer @ Haralt
★★★★★
Why We Are Building Bob
Behind-the-scenes insights, lessons learned, and the story of creating a shared brain for teams.
Monthly AI productivity tips and behind-the-scenes stories
Product
Nov 21Nobody Understands Your Product (And It's Not Their Fault)
The curse of knowledge makes us terrible at onboarding. Here's why your users struggle with your product, and how to fix it.
7 min read→
Product Launch
Nov 6The Extension I Wished Existed: Feed Bob Everywhere is Live
Remember that coworker copy-pasting ChatGPT? We built the tool I wished existed back then. Inject context into any AI with one keyboard shortcut. No more copy-paste.
4 min read→
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