Analysis
Feb 12The Hidden Cost of AI Context Fragmentation
When AI systems forget what you've told them, the resulting regenerations consume significant computational resources. An analysis of systemic inefficiency.
8 min read→
Bobjust now
Tired of re-explaining your project to AI?
Your context is
ready in 
ChatGPT
Three steps for
Getting started
1
brand-guidelines.docx
tone-of-voice.pdf
customers.csv
README.md
api-docs.txt
product-roadmap.xlsx
style-guide.pdf
meeting-notes.md
Upload your context
Feed Bob your files, docs, and project info. Update anytime your project changes.
2
Install the extension
Works across ChatGPT, Claude, Gemini, Cursor, and more. Install once, use everywhere.
3
+
Ask anythingbob-context.md
Attach context ⌘⇧Y
Attach context
Bob's orange button appears in ChatGPT, Claude, Gemini, and more. Click or press ⌘⇧Y to inject your context instantly.
See how it works
Upload files, feed Bob, attach context to any AI
Loved by teams who ship fast
Here's what our customers think after their first weeks using Feed Bob
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Luna: Learn from Podcasts
Podcast player app built for learning
“The copy-paste feature is insanely good. Can't ever go back to how it was before.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“As a UX designer, having all user feedback, wireframes and product decisions in Bob makes working with AI so much smoother. Context is everything.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“Our team's progress is finally in one place. No more re-explaining the same things to AI over and over.”
Emilie
UX Designer @ Sidequest
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Finally somewhere to keep all our brand stuff without drowning in Google Drive folders. ChatGPT just... knows our brand now.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“Context that actually travels with me across different AI tools. Makes my workflow so much faster.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“User interviews, feature specs, design mockups - all in Bob. When I ask AI for help, it already knows our product.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“Onboarding new team members is easier now. They just grab the context from Bob instead of asking the same questions.”
Emilie
UX Designer @ Sidequest
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“No more copy-pasting brand guidelines every time I use AI. Just point it to Bob and it gets our tone right away.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“We switched from Google Docs to Feed Bob and the difference was instant. AI actually understands our project now.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Having all our design context in one place makes AI collaboration way smoother. No more hunting for old docs.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“The copy-paste feature is insanely good. Can't ever go back to how it was before.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“As a UX designer, having all user feedback, wireframes and product decisions in Bob makes working with AI so much smoother. Context is everything.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“Our team's progress is finally in one place. No more re-explaining the same things to AI over and over.”
Emilie
UX Designer @ Sidequest
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“Finally somewhere to keep all our brand stuff without drowning in Google Drive folders. ChatGPT just... knows our brand now.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“Context that actually travels with me across different AI tools. Makes my workflow so much faster.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“User interviews, feature specs, design mockups - all in Bob. When I ask AI for help, it already knows our product.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Sidequest Daily
Daily quest app for building habits
“Onboarding new team members is easier now. They just grab the context from Bob instead of asking the same questions.”
Emilie
UX Designer @ Sidequest
★★★★★
Fullriggeren Sørlandet
Historic tall ship and maritime experience
“No more copy-pasting brand guidelines every time I use AI. Just point it to Bob and it gets our tone right away.”
Tomine Hjemdahl
Head of Marketing @ Fullriggeren Sørlandet
★★★★★
Luna: Learn from Podcasts
Podcast player app built for learning
“We switched from Google Docs to Feed Bob and the difference was instant. AI actually understands our project now.”
Benjamin
iOS Developer @ Luna
★★★★★
Haralt
Smart locker rental service
“Having all our design context in one place makes AI collaboration way smoother. No more hunting for old docs.”
Marie Johansen
UX Designer @ Haralt
★★★★★
Why We Are Building Bob
Behind-the-scenes insights, lessons learned, and the story of creating a shared brain for teams.
Monthly AI productivity tips and behind-the-scenes stories
Product
Nov 21Nobody Understands Your Product (And It's Not Their Fault)
The curse of knowledge makes us terrible at onboarding. Here's why your users struggle with your product, and how to fix it.
7 min read→
Product Launch
Nov 6The Extension I Wished Existed: Feed Bob Everywhere is Live
Remember that coworker copy-pasting ChatGPT? We built the tool I wished existed back then. Inject context into any AI with one keyboard shortcut. No more copy-paste.
4 min read→
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