We're Obsessed With Making Things Less Annoying

Last week, I watched someone try to share a file with their team. They uploaded it to Slack. Then copied the link. Then pasted it in an email. Then screenshot the important part. Then uploaded that to a Google Doc. Then shared the Doc link back in Slack.

Seven steps to share one piece of information. 😵

This is what drives us crazy. Not the big, obvious problems — the tiny, invisible paper cuts that waste 10 seconds here, 30 seconds there, until you've spent half your day doing things that shouldn't take any time at all.

The world is full of annoying processes

You know that feeling when you have to do something and you're already frustrated before you even start? Like when you need to expense a receipt and you know it's going to involve three different apps, two approval emails, and a form that times out halfway through.

Or when you want to give AI some context, so you start the upload-copy-paste-explain dance. Again. For the millionth time. Because the tool you're using doesn't remember anything you told it yesterday.

These processes exist everywhere. We've just gotten so used to them that we stopped asking why.

Our weird obsession

We can't stop noticing these things. It's like a superpower nobody asked for. 🦸

Someone mentions they spent an hour organizing files so AI can read them properly? We're taking notes. A team says they have a channel just for "things to remember to tell the AI"? We're already sketching solutions.

We're not here to build features. We're here to delete steps. To remove friction. To make you think "wait, that's it?" because it was so simple you expected it to be harder.

Design for actual humans

Here's what we believe: if something feels complicated, it probably is. Not because you're doing it wrong — because it was designed wrong.

Good design disappears. You shouldn't notice the interface. You shouldn't have to think about the process. You should just get the thing done and move on with your life.

Simplicity takes work. Making something simple is way harder than making it complex. It means saying no to features. It means ruthlessly cutting steps. It means testing with real people who will tell you when you're overcomplicating things.

Everyone should understand. If you need a manual, we failed. If you need training, we failed. If you need to explain it to your team, we definitely failed. The best tools are the ones that make sense immediately.

What this looks like in practice

When we built Feed Bob, we had a choice. We could add tags, folders, categories, smart rules, custom fields, and all the organizational features every other tool has.

Or we could let you just... paste stuff. No organization required. No tagging. No filing. Just dump your knowledge in and we'll handle the rest.

We chose paste. Because organizing knowledge shouldn't be your job. Your job is to use it. 🎯

Same with exporting. We could have made you pick formats, configure settings, choose what to include. Instead, we made a button that says "Export" and gives you exactly what you need in the format you want. One click. Done.

The questions we ask ourselves

Every time we add something to Feed Bob, we ask:

Can we delete this step entirely? The best way to simplify a process is to not have it at all.

Would my mom understand this? If it requires technical knowledge, we're not done simplifying.

Does this feel like magic or like work? Magic means it just works. Work means we made you think too hard.

Will this frustrate anyone? If yes, back to the drawing board. Life's too short for annoying software.

Why it matters

Time is weird. Losing 30 seconds doesn't feel like much. But when you lose 30 seconds twenty times a day, that's 10 minutes. Multiply by your team size. Multiply by the number of days in a year.

That's not just lost time. That's lost momentum. Lost focus. Lost patience. Death by a thousand paper cuts. 📊

But here's the thing: when you fix these tiny frustrations, the impact isn't tiny. It's massive. Because suddenly work doesn't feel like fighting your tools. It feels like flow.

We're never done

Every feature we ship, we ask: can we make this simpler? Every process we build, we ask: can we delete steps? Every interaction, we ask: can we make this feel more obvious?

It's obsessive. It's probably unhealthy. We can't walk past a complicated interface without wanting to fix it. We can't watch someone struggle with a process without taking notes.

But this is what we care about. Not building more features. Not adding complexity. Making things so simple you forget they were ever hard. 💡

Join us in the obsession

If you've ever thought "there has to be a better way to do this," you're one of us. If you've ever felt frustrated by unnecessarily complicated processes, you get it. If you believe software should make life easier, not harder — welcome home.

We're building Feed Bob for people who are tired of complicated. Who want their tools to just work. Who believe that simple isn't boring — it's brilliant.

Because in a world full of complexity, simplicity is the ultimate sophistication. Or whatever Steve Jobs said. 😉