Why We Built Feed Bob, and Launched It Fast

The idea for Feed Bob didn't come from a brainstorm.

It came from watching my coworker copy-paste a ChatGPT chat into Google Docs, one message at a time.

I thought, surely someone built a fix for this already?

Turns out, kind of.

There's a Chrome extension called ChatGPT to PDF by PDFCrowd that lets you save chats in one click, and it's actually great, especially for being free. The design could be cleaner, but honestly, I'm not downloading it to re-read my chats. I'm saving them to feed into a larger context later — another AI, a research project, or my team's shared memory.

That's when it clicked.

The tool I wanted wasn't just a better export button. It was a way to remember across AI tools.

The very first sketch

5 minutes later I scribbled the idea on a Post-it note.

The character in the middle was just called "Bob." Before I could even think of a name, that's what he was.

"Bob" — the first sketch. A small creature who eats your chats and grows smarter every time you feed him.

Build fast, think after

I've built enough products to know that ideas don't get clearer from thinking. They get clearer from building.

So instead of over-planning, I built the simplest version possible: a dashboard where people and teams can upload their own files or chats, see them all in one place, and export that context for any AI they use.

Feed Bob's current MVP already offers that — team dashboards where you can upload, export, and keep track of everything your team has learned or created through AI.

It's simple by design.

Simplicity isn't less, it's focus

I was listening to "Figma CEO Dylan Field: How AI Will Transform Design" while working on it, and he said something that stuck with me. The companies that stand out are the ones that make complexity usable.

That line reminded me why I love design in the first place.

Feed Bob had to be usable by anyone — no setup, no integrations, no learning curve. Drop your files, export your context, and you're done.

Because simplicity isn't a constraint, it's what makes things get used.

Looking ahead

Right now, Feed Bob works perfectly with the PDF export tools already out there, like the one I linked above.

But soon, we'll launch our own extension — one where you can send your chats directly into Feed Bob or any AI agent you're working with.

This first version is about creating shared memory in a time where context keeps disappearing.

It's for teams who work fast, create constantly, and want to spend less time managing and more time making.

Feed Bob is built for that.

Simple, quick, and ready to use.